Skip to main content
Sales and Management Results, LLC | Fort Worth, TX

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Selling to Homeowners

A Proven Process for Selling Products and Services to Consumers in Their Home

B2C sales is different from B2B sales—presenting challenges that are unique to this sales environment.

Selling to Homeowners The Sandler Way presents Sandler principles that improve performance and have been proven to work in every in-home setting, with any product or service.

This book outlines a comprehensive in-home selling program that is low-pressure and conversational, based on the award-winning Sandler Selling System.

Selling to Homeowners The Sandler Way is designed for sales professionals who sell directly to consumers in their homes, including, but not limited to, these industries:

  • Custom-home building, Real estate, Interior Design services, and Movers
  • Siding and insulation, Window installation, Painters and Roofing
  • Landscaping, Outdoor living, Swimming pool construction/maintenance, Fencing and gates
  • Home Improvements, Remodeling, Floor coverings, Security systems, and Home Repair
  • HVAC, Plumbing and Solar panels
  • Financial planning, Insurance, and Medical Caregiving
  • Multi-level marketing (home-based business opportunities)

Get a FREE sneak preview!

Start learning career-changing results for salespeople who close deals in the buyer's personal, private domestic space.

Access your FREE sample chapter
By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.

Selling to Homeowners—
The Sandler Way

Authors and Sandler trainers, Kim Booker and Chip Doyle discuss their latest book- Selling to Homeowners The Sandler Way. Selling to Homeowners is a proven process for selling products and services to customers in their home. From the initial call through to closing the sale and setting the stage for long term referrals, this book walks you through how traditional sales approaches may no longer be effective and explains how to dramatically increase your sales results.

This book contains practical, actionable information, resources and ideas that, if put into use, will dramatically improve the results for anyone doing in-home selling. Read it, absorb it and use it! I know of no other book that addresses the challenges of in-home selling like this one. The authors have provided a useable, practical playbook for residential selling packed with tools that will rock the salesperson's world.

Victoria Downing President and Chief Inspiration Officer, Remodelers Advantage Inc.

Contact our office if you have any questions about our upcoming training sessions on Selling To Homeowners:


Sales  ·  Management  ·  Business Development  ·  Strategic Customer Care  ·  Hiring Assessments  · Keynote Speaking

Tools to successfully sell to homeowners

To help you stay on track, we have developed some easy to use sample tools to go along with Selling to Homeowners The Sandler Way. Simply click the link below the tool you wish to download.

  • Lead Intake Sheet

    A sample list of questions that can help your frontline representatives handle valuable leads, immediately engage the prospect, and set the stage for a successful transition to an appointment.

    Download worksheet>>

  • Pre Call Planner Tool

    Spend a few minutes before each call, not just on what product or service you may offer, but on the critical elements of the sales process that are discussed in depth in the book.

    Download worksheet >>

  • Call Debrief Tool

    One of the most powerful ways to reinforce what should be done; and eliminate behaviors that are not productive. This should be completed right after the call as a way to review what went well, where is improvement needed and what is the clear next step (if any) that needs to happen.

    Download worksheet>>